May 28, 2022

BOTTICELLI, Freud, Renoir and now Versace, the form of naked women has been considered art for centuries.

Hanged in the best galleries around the world and used for big name brands, there is no denying that sex is sold.

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Kate Moss has become the new face of Saint Tropez.Credit: Handout – Getty
Kendall Jenner is starring in the Jackimas campaign.

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Kendall Jenner is starring in the Jackimas campaign.Credit: Jackams

So what better way for designer Donatella Versace to advertise their latest designs than to hire not one but two supermodels. We revealed yesterday how the fashion house’s new Garden of Eden campaign has starred sisters Gigi and Bella Hadid with رک 1,530 handbags strategically placed to cover their modesty.

And the ad works. Without any shiny or light clothing to distract me from the accessories, my eyes were drawn to the luxury handbags that were trying to flog – done.

It follows huge campaigns, including the Jacquemus’ Fall / Winter 2021 collection, in which their pal Kendall Jenner has made nude savings for shoes, socks and bags. And Kate Moss went completely naked in 2013 to promote St. Tropez Self Tan.

But there are critics of nude advertising. Some say it offends women, and in 2000 the Advertising Standards Authority (ASA) banned YSL’s “disgraceful” print ad for opium perfume, which showed Sophie Dahl lying naked. Gone, her back was in the altar and a nipple in sight.

The ASA has since banned several more ads for undressing models in various states, claiming they are aggressive.

But the shape of women is beautiful and powerful, and I believe it should be celebrated. Women didn’t burn their bras, so modern-day “awakeners” may hesitate and force us to cover up.

Versace and people like her are trying to get the attention of women, not men. Have you ever heard of a man dropping 3,000 on a handbag because he saw a nude model?

Both High End and High Street brands have used women’s bodies to whip up their luggage – and will continue to do so because it has been proven to attract sexual attention.

According to a University of Georgia study, when nudity is used in an ad, we are more likely to make a forced purchase.

And University of California research has found that an attractive woman – or man – has been spotted in an emotionally charged area of ​​the brain that forces us to buy on excitement, and ignores areas that rationalize thinking. Control

It doesn’t bother me at all that the watch is made by naked women – I’m just looking at the watch.

But if this model has shiny hair, bold skin and flawless make-up, it can make me even more lustful after a time piece.

Advertising is considered desirable.

Burberry was criticized in 2013 for her body perfume ad in which Rosie Huntington-Whitley had nothing but a Mac.

But I can tell you, if something is forcing me to buy something lighter like a perfume or a gray trench coat, the idea is that maybe, maybe, I will look and smell like a rosary.

Burberry’s sexy campaign helped transform its reputation as a “chav” brand, liked by soccer thugs and D-list soap actors across the country, and is now one of the UK’s most popular. Has become one of the stylish and sought after design houses.

This is not the case with those who say that only women are asked to take off their clothes to promote their products.

Who can forget Adonis David Gandhi lying on the boat in his little tight white for a light blue aftershave of Dolce & Gabbana?

You can bet on any guy who saw the ad, hoping it would smell like David.

And after the release of the 1985 Levy commercial, in which the late Nick Common took his denim to the laundry, sales of jeans increased by 800%.

If brands want to make some money, they would be foolish not to look at the science behind nude advertising.

And if you don’t like the Hadid sisters to use their perfectly made bodies to sell luxury handbags, you can look away from it.

But if you have a thousand, I will not say one of them.

Katy Perry poses in the Moshino fashion campaign.

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Katy Perry poses in the Moshino fashion campaign.Credit: Provided by Vintage News
Lady Gaga takes off her bandages to advertise her first perfume.

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Lady Gaga takes off her bandages to advertise her first perfume.Credit: WENN
Emily Ratajowski went topless without modeling jewelry.

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Emily Ratajowski went topless without modeling jewelry.Credit: Splash News
Sophie Dahl exposes herself in an ad for Yves Saint Laurent Opium.

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Sophie Dahl exposes herself in an ad for Yves Saint Laurent Opium.Credit: Wayne

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